Display card



Dec. 17, 1935.

1. c. BRADLEY 2,024,984

DI SPLAY CARD Filed June 11, 1954 Patented Dec. 17, 1935 UNITED STATES PATENT GFFICE 5 Claims.

My invention relates to a display card for articles and contemplates particularly an improved form of such card for use in connection with the display of penholders, pencils or other slender articles.

An object of my invention is to provide such a card as will substantially conceal the usual unsightly vacant spaces which appear in display cards wherein aps are folded out from the body of the card.

A further object is to provide an improved form of display card for the slender objects.

A further object is to provide an improved form and arrangement of the various article-supporting portions.

Other objects'and advantages reside in the particular form, combination and arrangement of the various parts, and in the particular mode of operation; all of which will be readily apparent to those skilled in the art upon reference to the drawing and detailed description to follow.

In the drawing:

Figure 1 is a perspective front View showing my device as it appears in actual use;

Figure 2 is a vertical section taken on the line 2-2 of Figure 1;

Figure 3 is van enlarged detail of a portion of the upper flap as it appears when the .device is not being used; and

Figure 4 is an enlarged detail similar to Figure l3 but taken from above and showing the device in use.

With further reference to the drawing wherein like reference characters have been used throughout to designate like parts, 5 designates the body of my display card which may be formed of any thin flexible material having the desired stiiness, and 1 and 9 respectively designate the upper and lower flaps thereof. P designates a penholder or other slender article, which is shown as carried by the support in the preferred manner.

It will be noted that the flaps 1 and 9 are formed by substantially U-shaped cuts through the material of the card and are adapted to be folded laterally from the card along the lines of fold A-B Vand C-D respectively. It will also be noted that the aps 1 and 9 are formed respectively with rows of cut-outs I I, I I and apertures I3.

The cut-outs Il, II' in the iiap 1 are preferably triangular in shape and are arranged in staggered order with the apices or adjoining triangles extending in opposite directions. It is to be noted further that the bases of alternate triangles are aligned and that the bases of one (Cl. 20G-'79) set of alternate cut-outs I I lie parallel to the line A-B along a line E-F which is spaced a substantial distance from the line A-B. It is further to be noted that the apices of the other set of cut-outs II extend past the line E-F but do not extend to the line A-B. The bases of the other set of triangles II' lie along a line J-K which is parallel to said other lines and spaced from the free edge of the flap 1, and inwardly of the line formed by the apices of the other set of cut-outs Il.

Of course,

it is possible that a serviceable card could be formed in which the bases and apices of vthe alternate sets of cut-outs II and II' were .aligned but I have found that better results are obtained if they are staggered. Thin strips I5 of flap material separate the individual cut-outs Il from the adjoining ones II'. It is to be noted that the rows of cut-outs I I and I I' are substantially centrally located with respect to the free edge of the flap 1 and to the line of fold A-B. This arrangement provides a relatively wide and irregular strip 8 of flap material between the cutouts and the free edge with the inner line of the strip indented at regular intervals by the apices of the cut-outs Il'.

The lower flap Si is formed with a row of aligned apertures I3 whose rearmost parts are tangent to a line rCir- H which is parallel to the line of fold C-D and spaced therefrom. These apertures I3 may be any desired shape, and, while I have shown them to be round it is apparent that they could as well be triangular or any other shape. However, it is well to have them of considerably smallerdiameter than the cut-outs` Il and I I to accommodate snugly the tapering ends of penholders or other slender articles. A line L-M is tangent to the forward edges of the apertures I3.

It will be seen from an inspection of Figure 4 that when the penholder or likel article is inserted in a cut-out I I the three sides of the triangle are bowed slightly in the direction of the arrows. It will be noted also in the case of the portions I5 that this bowing is in the direction of the intersection of the portion I5 with the line lil-F. Thus there is less likelihood of the portion I5 tearing at the bowed p-oint than if the bowing took place in the center of the portion.

The same bowing takes place in reverse order in the cut-outs II' when an article is placed therein. By inverting alternate cut-outs, the bowing of the portions I 5 take place at staggered points along opposite edges and not at opposed CII points. By this arrangement, I am able to utilize all of the elasticity of the material forming these portions without spacing the cut-outs any great distance apart. Hence, by placing them closer together, I am not only able to carry more articles in my support but also am able to Support them more firmly by reason of the utilization of the elasticity of the portions l5.

By forming my cut-outs triangular it is readily apparent that the articles P are literally wedged simultaneously towards all three corners of the cut-outs and that a much more positive and secure grip is thereby obtained than if the cutouts were of any other shape. 'Ihis is because of the acute angles that can be obtained in a triangular cut-out which could not be present in one of any other shape.

The above results are accomplished by the mere inverting of alternate cut-outs. However, it is readily apparent from Figure 4 that by staggering the alternate cut-outs the bowing of the portions |5 on either side takes place at the points where the portions are reinforced by their junctions with the main portion of the ilap 1 and the relatively thick forward portion 8. Of course, while I have shown the alternate cut-outs staggered to what I consider the preferred degree, by staggering them to a greater or lesser degree, substantially similar results are obtained. By the arrangement shown, the articles are supported Vas close` together as possible without adding unduly to the width of the flap 'I andV at the same time the bowing takes place at the most desirable sports along the sides of the portion I5.

Another feature of my4 device is illustrated in Figure 2 in conjunction with Figure 4. In the former figure it is apparent that the flap 'I is bent outwardly but slightly along the line of fold A-B, is bent outwardly somewhat further alongA the line E-F which denes the bases of the cut-outs Il, and iinally is bent downwardly along the line J-Kwhich deiines the bases of the cut-outs II'. Figure 2 clearly shows that at no place along the width of the flap 'I is the latter extending from the body 5 at a horizontal angle and that in fact it extends downwardly and outwardly at an angle somewhat less than 45 degrees. For this reason, as shown by Figure l, the unsightly apertures left when the ilaps I'l and 9 are bent outwardly are substantially entirely concealed. Hence, a display Card of a much more attractive appearance is the result. v The flap 9 may be formed just as is the flap l and may have a line of fold C-D and subsequent fold lines G-H and L M, as seen in Figurel. However, the lower flap 9 may be dispensed with entirely and other supporting media such as loops of cord may be substituted therefor.

Further, it iswithin the spirit of my invention lto have the flaps extending vertically or horizontally or to do away with ther flaps entirely and to provide instead a horizontal or vertical row or rows of cut-outs in the body of the card itself and the adjacent triangles of which while preferably staggered and having their apices pointing in opposite directions, such 4arrangement is not to be considered an absolutely necessary limitation.

While I have described what is now thought 5 to be the preferred embodiment of my invention, it is to be understood that it is capable of other expressions and embodiments-such as cut-outs shaped other than triangular, without departing from the spirit or scope of the claims. 10

What I claim is:-

1. A penholder and pencil display card comprising a blank cut to provide a flap bendable laterally thereof along a straight line of fold, said flap having therein a longitudinal series of l5 alternately staggered triangular cut-outs arranged with the apices of alternate triangles extending in .opposite directions and spaced from the line of fold and the longitudinal edge ofthe ilap, the bases of said triangular cut-outs being 20 parallel to the line of fold, and a second flap in parallel spaced relation to the iirst named flap,

said second flap having apertures in alignment with said triangular cut-outs and of lesser area i than said cut-outs.

2. A penholder and pencil display card comprising a blank cut to provide a flap bendable laterallythereof along a straight line of fold, said flap having therein a longitudinal series of alterl nately staggered triangular cut-outs `arranged 3'0 with the apices of alternate triangles extending in opposite directions and spaced from the line of fold and the longitudinal edge of the flap.

3. A display device comprising a card provided with an article retaining flap,. said flap being formed with a series of substantially triangular cut-outs spaced apart over substantially the longitudinal extent of the flap with the apices of alternate triangles extending in opposite directions and beyond the bases of adjacent triangles.

4. A display card for slender articles comprising a blank cut to. provide a flap bendable laterally thereof along a straight line of fold, said flap having therein a series of spaced angular apertures of a slightly lesser size than the article to be supported, a relatively narrow strip of ap material sepa-rating each adjoining aperture, and each adjoining aperture being staggered so that the insertions .of articles in the same bows said intermediate strip at staggered points along opposite edges of the same.

5. A display card comprising a vblank cut to provide a iiap bendable laterally thereof along a straight line of fold and of a size to lill the aperture of the cut, said ap having therein a longitudinal series of alternately staggered triangular cut-outs of equal size and arranged with their alternate apices extending in opposite directions in spaced relation from the line of fold and the longitudinal edge of the flap, the bases of said triangular cut-outs being disposed in overlapped relation and parallel to the line of fold, and a second ilap in parallel spaced relation to the first named flap and provided with article holding apertures axially aligned with said triangular cut-outs,

IRWIN C. BRADLEY. 

